Most shops answer this question with a contact form. Ours is $59 per finished car video and $399 for ten, and you can see the result on one of your own cars for free before you pay anything.
If you have searched for car dealership video pricing, you already know the pattern, because almost every agency and videographer answers the cost question with a contact form instead of a number. They quote per project, which means the price moves with travel, crew, edit hours and revisions, and they would rather get you on a call before you see the figure.
A quote that starts on the phone tends to grow by the time you hang up. We took the opposite approach and published a flat price, so you can plan a marketing budget for your lot without booking a single meeting. Below is what each option really costs, and what you actually get for the money.
Each route trades money for time, control and quality in its own way, so the cheapest sticker is not always the cheapest result once you count the waiting and the revisions.
A freelance editor turns your photos or clips into a finished video and quotes per job. For scale: the U.S. Bureau of Labor Statistics puts the 2025 median pay of film and video editors and camera operators at $36.10 an hour, so two hours of that time on one car cost $72.20 in wages alone, which is more than our $59 before any studio markup.
A videographer comes to the lot and records original footage. The quote can include shoot time, travel, editing, revisions and deliverables, and both price and turnaround vary by provider and scope.
An agency can combine strategy, original production, branding, motion graphics and managed distribution. Pricing, turnaround, revision rounds and contract terms vary substantially with the brief and provider.
Some inventory merchandising tools bundle photos, video or other services into subscription plans. Pricing, included volume, video format and contract terms vary by vendor, so compare the exact plan against the output you need.
The other half is how long you wait, how much control you keep, and whether you have to pay again for changes. Here is every option lined up on the things that actually decide your bill.
Outside providers price by quote. Wage figure: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, film and video editors and camera operators, 2025 median pay $36.10 per hour (checked October 16, 2026).
Use your own workflow numbers to estimate internal labor. Count the shooting, transfer, editing and upload time you actually include in that workflow. Here is one worked example with stated assumptions: 20 cars a month at 30 minutes each is 10 staff hours. At the BLS median wage of $36.10 an hour for film and video editors and camera operators, that comes to $361 a month before employer costs. Replace those numbers with your own below.
Monthly staff hours = vehicles per month × minutes per vehicle ÷ 60. Monthly labor cost = those hours × loaded hourly staff cost. Annual figures multiply the monthly estimate by 12 and assume the same volume each month.
This is an estimate from your assumptions, not measured time, guaranteed savings or a vendor quote. It excludes software, equipment and outside fees, and does not predict leads, sales or conversion gains. Filmed condition footage and a photo-generated marketing video serve different purposes; compare the work you actually need.
The interactive calculator needs JavaScript. You can use the formula above without it.
Displayed figures are rounded to two decimal places. Annual values use the unrounded monthly calculation. Input limits are calculator limits, not typical dealership values.
This calculator does not send or save the values you enter. Use Clear inputs to remove them from this calculator.
Compare with current AI Car Video pricingYou upload the listing photos you already have, we build a finished 9:16 video within about 24 hours, and the number you see is the number you pay. There is no shoot to book, no editor to email, and no contract to sign.
Liked your free sample? One credit unlocks it without our watermark. You can also spend it on a new video for another car.
Ten credits for ten cars. Each video costs $39.90 instead of $59, which fits a lot that takes in a few cars every week.
Twenty-five credits at $35.96 per car. A busy lot can cover a full batch of new arrivals without signing up for a subscription.
Your first video is free and carries our watermark. If you want to post it, you unlock the clean file with one credit. Checkout runs through Stripe, and you sign in with Google or a link we email you, so there is no password to set up.
Not sure yet? Your first video is free, so you see the result on one of your own cars before you spend a dollar.
Free sample videoCost, speed and scale side by side, so you can pick the option that fits how your lot runs.
Read it PlatformWhy a 9:16 video stops the scroll where independent lots actually move cars.
Read it PlaybookA practical video-first workflow for dealership marketing, with platform support and outcome limits explained.
Read itStill weighing it up? Email us at hello@aicarvideo.com and we will answer the same day.
Instead of weighing quotes on paper, send one car and see its video for free within about 24 hours. The free version carries our watermark. If you want to post it, the clean file costs $59, and if it is not for you, you have not spent a cent.
