Send us the listing photos for one unit and you get vertical and landscape video cuts back for your own social channels, buyer follow-up and website. You can also use them in listing workflows where your portal and account currently support video. Nobody drives out to your lot, nothing gets scheduled, and the whole thing is usually done inside 24 hours.
Dealer counts from IBISWorld (2026) and CADA. Average price and the video lift are AutoTrader.ca's own published figures, the lead number from its October 2022 analysis.
This demo uses the same photo-to-video format offered on the site. It shows the presentation style; the original source photos remain the reference for factual vehicle details and condition.
Any honest pitch to a Canadian dealer has to start by admitting something. AutoTrader.ca sells a product called Stitch Video that assembles a listing video out of the material a dealer has already uploaded, so the video slot on the country's largest marketplace is not an empty slot waiting for us. Pretending otherwise would fall apart the moment a dealer principal opened their own TRADER dashboard.
What a marketplace generates for you can be tied to that marketplace. The file we hand back is yours to keep, so you can use it on your social channels, website and buyer follow-up, and on a Marketplace or listing flow where the platform and your account currently support video.
A marketplace has no reason to build a 9:16 reel for your own social channel, because every view that happens on your channel is a view that did not happen on theirs. That gap is where a small independent lot in Ontario or Alberta can still out-post a franchise group without hiring anybody.
Every order comes back in both shapes, so if you would rather run your own clip in the listing than the one we stitched together, the 16:9 version is already sitting in your folder. Getting it into the listing takes one upload to YouTube, and the section below walks through exactly how each portal handles that.
Canada is not a smaller copy of the American market. The three places your buyers look behave differently from Cars.com and from each other, and each one takes video in its own way, which is why we deliver two cuts instead of one.
The country's largest vehicle marketplace, run by TRADER Corporation, which has belonged to AutoScout24 in Munich since December 2024. Together with its French-language sister site AutoHebdo.net it reports 26 million visits a month, more than 450,000 listings and 5,000 dealer partners. Video reaches a listing through the Custom Video product, and that product imports a YouTube link rather than a file, so the landscape cut goes up on your channel first and the link goes into the ad second.
The channel most independent lots use to reach private buyers in the lower price bands. Kijiji reported more than 50 million visits and over 6 million unique visitors a month across its automotive properties back in November 2021, and no newer official figure has been published since. Its ad form has a Video field under the description that also takes a YouTube link, and it shows buyers a Watch YouTube video option beneath the ad text.
The third large marketplace, and the one whose Deal Rating puts your price position in front of every shopper. CarGurus publishes plenty about photo requirements and nothing public about video inside a listing, so we will not claim a video slot exists there. What helps on CarGurus is a complete, clean set of images and a reel that pulls buyers to you before they ever start sorting by Great Deal and Good Deal.
One detail that trips people up: if you upload the vertical cut and YouTube files it as a Short, the link you copy contains /shorts/ and Kijiji will not accept it. Swap that part of the address for /watch?v= and the same video goes in without complaint. We flag it because it is the exact point where most dealers give up on video in a Kijiji ad.
The reason to bother with any of this sits in AutoTrader.ca's own merchandising data. Its analysis of listings between January and July 2022 found that used vehicle ads carrying eleven or more photos drew 205 percent more vehicle detail page views and 185 percent more leads than ads with ten or fewer, and a separate October 2022 analysis put listings with video at 22 percent more lead volume. In a survey the company ran over November and December 2021, 42 percent of vehicle shoppers said interior and exterior walkaround videos were helpful to them. Those numbers are the marketplace arguing its own case, but they line up with what a full inventory feed looks like from the buyer's side of the screen.
Canadian dealers lean on Facebook Marketplace harder than most people outside the country expect, and a moving post there behaves very differently from four still photos. The same file covers the rest of your social presence without a second export.
This is where a lot of Canadian units actually move, especially the trade-ins that are front-line ready but not worth a full marketplace package. A vertical clip in the listing shows the body, the interior and the kilometres in a few seconds, which cuts down the how-many-owners messages before they start.
Vertical video is still the cheapest reach available to a small business, and a lot with fresh arrivals every week has an endless supply of subject matter. The clip arrives already cut 9:16, so it goes up without cropping and without anyone at your shop standing in front of a camera.
Drop the file onto your inventory page and the shopper watching it is already past the first three questions by the time they call. You get a plain video file, so it plays on your own pages instead of sending traffic somewhere you do not control.
When a lead goes quiet, a link to the video does more work than another price paragraph. Sending motion to somebody who is comparing three similar units across two cities is the cheapest way to be the lot they remember when they finally book a time.
A template written for a different market frames every car the same way. Canadian inventory has its own centre of gravity, and the shots that matter here are the ones a buyer worries about after five winters of road salt.
The most searched and the most sold vehicle on AutoTrader.ca in 2025, and the F-Series took the country's overall sales crown for the fifteenth year running with 138,470 new registrations. On a Canadian lot the pickup is the baseline, not the exception, so the box, the hitch and the bed liner get their own beats in the cut.
Second on AutoTrader.ca for both searches and sales in 2025, with 75,573 new registrations that year. All-wheel drive is the filter Canadian shoppers actually use, so if the unit has it, the badge shows up early in the video instead of buried in a spec list nobody reads to the end.
Third for sales on AutoTrader.ca in 2025 and 55,987 new registrations. This is the unit that sells on trust rather than excitement, which means the video spends its time on the interior condition, the heated seats and the service history instead of chasing a hero shot.
Fourth for sales on AutoTrader.ca in 2025, with 42,759 new Ram 1500 and Heavy Duty registrations combined. Nearly every used lot in the Prairies carries one, and the questions are always the same: rust, tow package, and whether the block heater cord is still in the grille.
Third for searches and fifth for sales on AutoTrader.ca in 2025, and the strongest model in urban Ontario according to the same analysis. It covers the car segment the trucks and crossovers leave out, and it is usually the unit where a clean set of winter tires closes the deal.
Every cut we build for a Canadian lot gives room to the three things buyers here ask about first. Clean rocker panels and wheel wells answer the salt question, the winter trio of block heater, remote starter and heated seats answers the January question, and the odometer reading appears in kilometres so nobody has to convert anything in their head.
The moment an OMVIC-registered dealer in Ontario, an AMVIC licensee in Alberta or a VSA licensee in British Columbia hears the words AI video, the first thought is a compliance problem. That reaction is correct, and it deserves a straight answer rather than a reassuring adjective.
The OMVIC advertising guideline under the Motor Vehicle Dealers Act states that where an advertisement includes an illustration of the vehicle, it should be of the actual unit being offered, colour and model year included. If a different image is used, the ad has to represent the make, model, trim and condition accurately and make clear that it is not the vehicle on offer. Ontario's all-in price rule sits alongside it: an advertised price has to contain every fee, with only HST and the licensing fee left out.
Our workflow starts with the real unit photos you provide, and dealer-supplied facts remain the source for colour, wheels, trim, model year, mileage and price. Generated camera motion can interpolate small visual details, so every output should be checked against the originals before publishing; use real photos or phone clips whenever a condition detail needs to be proved. If you ask us to put a price on screen, we use the figure you supply. Your advertising remains your responsibility, and this workflow is not a substitute for your provincial compliance review.
This is how we work, not legal advice. Your own advertising still has to satisfy your provincial regulator, and the wording above reflects the published OMVIC guideline as we read it.
We are not pitching Quebec on this page, and the reason has nothing to do with the market being small. A dealer advertising to Quebec consumers works under the Charter of the French Language, whose remaining provisions came into force on 1 June 2025, and an English voiceover with English captions is not a usable advertisement under it. Building you something you cannot legally run would waste your money, so until a French version of this service exists we would rather say so plainly than sell into it. If you operate in Quebec and want to be told when that changes, write to us and we will keep the note.
The difference between this and a capture service is the calendar. Nobody has to be free at the same time, so a unit you photograph during recon can be a finished video before it hits the front line.
Five to ten images, roughly half exterior and half interior, exactly the set you already shot for the ad. Add the kilometres, the trim and the all-in price if you want them on screen, and the upload takes about two minutes.
The system handles the edit, the music and the captions, and you get the 9:16 reel and the 16:9 version back within roughly 24 hours. If a single shot lands wrong, you re-roll that three-second slice yourself rather than waiting on an editor.
The vertical file is ready for Reels and TikTok, and for Marketplace only where your account and region support video. The landscape cut is available for your own site, YouTube or another listing workflow where that destination currently accepts video or a video link.
No retainer and no contract. The first sample is free, and after that you only pay for the units you actually put on video.
Liked your free sample? One credit unlocks it without our watermark. You can also spend it on a new video for another car.
Ten credits for ten cars. Each video costs $39.90 instead of $59, which fits a lot that takes in a few cars every week.
Twenty-five credits at $35.96 per car. A busy lot can cover a full batch of new arrivals without signing up for a subscription.
Your first video is free and carries our watermark. If you want to post it, you unlock the clean file with one credit. Checkout runs through Stripe, and you sign in with Google or a link we email you, so there is no password to set up.
Billing is in US dollars and runs on Visa, Mastercard or Amex, so the amount that lands on your statement depends on the rate and any foreign transaction fee your card carries. We say that up front rather than printing a CAD figure we cannot hold. Interac e-Transfer is what most Canadian businesses would reach for and it needs a Canadian business account at a participating institution, which we do not have, so it is not on the table today. Invoice and tax details are confirmed before a paid order; GST/HST treatment depends on the actual supplier and customer setup and should be checked with your accountant.
Something missing? Email hello@aicarvideo.com and you will hear back the same day.
What a walkaround needs to show, and how the same beats get built out of still photos.
Read it PricingThe honest breakdown across freelancers, agencies and a flat rate per unit.
Read it ComparisonWhere a person with a camera still wins, and where the calendar decides it for you.
Read it ServiceWhat done-for-you car video looks like when software runs the edit instead of a crew.
Read itPrefer the short version of the whole offer? The main page covers the product without the Canadian detail.
Send the photos from one vehicle and you get both cuts back within about 24 hours, ready for Marketplace, Reels and a YouTube link into your listing. If it works for you we talk about the next ten, and if it does not you have spent nothing and still keep the file.
